When we launched ACU in 2024, it was with a belief that consultancy, creativity, and production shouldn’t move in silos, but in sync.

Services

Brand

Brand Development
Brand Positioning

Brand Strategy

Creative

​Art Direction
Content Marketing
Creative Strategy
Motion & Short-Form

Digital

Digital Amplification
Digital Strategy
​New Media Strategy
Social Media Strategy

Marketing Excellence

​Marketing Consulting
Organisational Readiness

Talent

​Celebrity Relations & Bookings
Paid & Organic Influencer
Campaigns
​Talent Strategy

Contact

ACU Projects AB
Katarina Bangata 48
116 39 Stockholm

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Enquiries:
cm@acuprojects.com

ClientH&M
Year2025
RoleCampaign
ProjectIt-Items
Brief

Create an engaging social campaign and drive purchase desire for selected commercial priorities, using a specific call-to-action, with funnel-optimized content.

Our Solution

Embedding the products natively in culture and centering the strategy as well as creative concept around casting; ensuring we made the assets truly scroll-stopping through playful talent integrations. Working with unexpected combinations and ongoing native platform trends for digital talkability to find the sweet spot between cultural relevance and fashion credibility.

Services

Art Direction
Campaign Design
Concept & Creative Direction
Creative Strategy
End-to-end Content Delivery
Talent Strategy

Results

This campaign did not only spark talkability in H&M's feeds (with a 29.70% engagement rate on TikTok), but was also picked up organically by media outlets like Culted and Purp Kulture, including an earned mention from Sadiq Khan, Mayor of London.