ACU is a creative company that combines consultancy, creativity and production to create cultural moments that drive growth.

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ClientH&M
ProjectH&M&REDSTAGE

H&M&REDSTAGE is a digital format, orchestrated across three acts, rooted in storytelling and social-first components, starring R&B virtuoso Givēon, alongside rising talents Dhee and Absolutely.

Act I - The Conversation. A video podcast exploring how sound and style influence artistic identity.

Act II - The Performance. A long-form YouTube video made for active and passive digital consumption, exploring how artists interpret music through their own visual and emotional language.

In addition, the renditions were released on streaming platforms.

See the full performance here.

Act III - The Stories. Talent interviews, breaking down the process behind their rendition and artistic identity.

A GLOBAL 360° BRAND CAMPAIGN DESIGNED FOR THE DIGITAL ECOSYSTEM

ACU created an ecosystem of content that lived outside H&M’s normal orbit. The music was licensed and used to soundtrack content further down the funnel to connect H&M's branding moment with commercial streams during the period.

Photographer:Chris Rhodes
SERVICES

Concept and Format Development
Casting Strategy and Booking
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Digital Strategy
Digital Amplification
Music Direction
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Paid Media Strategy
Rollout and Orchestration