When we launched ACU in 2024, it was with a belief that consultancy, creativity, and production shouldn’t move in silos, but in sync.

Services

Brand

Brand Development
Brand Positioning

Brand Strategy

Creative

​Art Direction
Content Marketing
Creative Strategy
Motion & Short-Form

Digital

Digital Amplification
Digital Strategy
​New Media Strategy
Social Media Strategy

Marketing Excellence

​Marketing Consulting
Organisational Readiness

Talent

​Celebrity Relations & Bookings
Paid & Organic Influencer
Campaigns
​Talent Strategy

Contact

ACU Projects AB
Katarina Bangata 48
116 39 Stockholm

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Enquiries:
cm@acuprojects.com

ClientH&M
ProjectH&M&180
Year2025
RoleCreative Agency
Background

How can brands translate a single physical moment into a global catalyst for cultural and commercial momentum? In partnership with H&M, we architected an integrated strategic, creative and operational framework that transformed their return to London Fashion Week into a scalable platform, propelling the A/W 2025 collection beyond the runway.

Our Solution

We designed a multi-layered content and amplification ecosystem engineered for scale. At the center was a culturally anchored creative direction; merging London’s local edge with H&M’s fashion authority. We developed a phased rollout strategy designed to build anticipation, capture real-time energy and extend post-show relevance across global audiences.

Our Services

⁠Digital Amplification Strategy 
⁠Digital Art Direction for Social Media & PR
⁠Bespoke Celebrity & Talent Bookings
⁠Digital Creative Strategy for Content 
⁠End-to-end Content Delivery
⁠Global Paid Media Strategy
⁠Paid & Organic Influencer Campaigns
⁠Social Media Strategy
⁠⁠Viral Moment Orchestration

Embedding Multiple High-Impact Touchpoints

A new media integration to expand cultural penetration (see: H&M&MARLON)

Strategic cultural “easter eggs” embedded across content assets to reward digital-native audiences

Unexpected talent moments that elevated select profiles into the world of H&M, driving organic conversation

We Delivered:

A globally scaled content ecosystem with multiple audience entry points

Viral moments engineered for organic distribution, executed at the speed of internet culture

Integrated paid and organic amplification driving reach and commercial intent

A repeatable blueprint for future event activations

Results

Top-performing assets on their channels and a viral moment from the new media integration (with 200+ million views across top UGC).