When we launched ACU in 2024, it was with a belief that consultancy, creativity, and production shouldn’t move in silos, but in sync.

Services

Brand

Brand Development
Brand Positioning

Brand Strategy

Creative

​Art Direction
Content Marketing
Creative Strategy
Motion & Short-Form

Digital

Digital Amplification
Digital Strategy
​New Media Strategy
Social Media Strategy

Marketing Excellence

​Marketing Consulting
Organisational Readiness

Talent

​Celebrity Relations & Bookings
Paid & Organic Influencer
Campaigns
​Talent Strategy

Contact

ACU Projects AB
Katarina Bangata 48
116 39 Stockholm

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Enquiries:
cm@acuprojects.com

ClientOatly
ProjectOatly On The Rocks (Way Out West & Berlin)
Year2025
RoleInfluencer Marketing
Brief

Extend the reach and relevance around Oatly’s Way Out West and Berlin activations. Highlight specific commercial priorities and cement Oatly's brand narrative while ensuring high digital engagement and cultural momentum.

Our Solution

The solution was to build a next generation influencer capability

Services

Creative Content Development
Content Production
Event Amplification
Influencer Marketing Strategy
List Curation & Management
Paid & Organic Influencer Campaigns

19

Recruited and
Onboarded FTE's

5500

Influencer
Activations

4B+

Total
Views

50+

Viral Moments
for the Brand

10x

ROI

20+

Markets
activated

ACU is a marriage between the principles behind building our generation's most influential brands and the rebelliousness of internet culture and entertainment marketing. We are a mission-driven company that doesn't accept mediocrity. What binds us as people is our continuous pursuit in reaching the highest potential, both in ourselves and the work we produce.

ACU fosters talent from a wide spectrum of disciplines. We value perspectives and believe that the best talent does its best work when given a place that's open to being different.

ACU fosters talent from a wide spectrum of disciplines. We value perspectives and believe that the best talent does its best work when given a place that's open to being different.

The results

required true transformation by ensuring that the company developed necessary in house capabilities across operations, talent, content and measurement.

Our digital marketing consulting experts redefined influencer marketing strategy and execution through high volume of pilots spanning creative, strategy, data and operations in pursuit of building the most effective program.

The engagement spanned 20 months and the end result for the client was a fully integrated program run by a newly recruited and trained in house team.