ACU is a creative company that combines consultancy, creativity and production to create cultural moments that drive growth.

Services

Brand

Brand Development
Brand Positioning

Brand Strategy

Creative

​Art Direction
Content Marketing
Creative Strategy
Motion & Short-Form

Digital

Digital Amplification
Digital Strategy
​New Media Strategy
Social Media Strategy

Marketing Excellence

​Marketing Consulting
Organisational Readiness

Talent

​Celebrity Relations & Bookings
Paid & Organic Influencer
Campaigns
​Talent Strategy

Contact

ACU Projects AB
Katarina Bangata 48
116 39 Stockholm

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Case StudyGlobal Fashion Company
ProjectInfluencer Marketing - Organisational Readiness

We led end-to-end marketing transformation for one of the world’s largest fashion companies with the goal to achieve an incremental improvement on their media and marketing investment. The solution was to build a next generation influencer marketing capability.

Our digital marketing consulting experts redefined influencer marketing strategy and execution through a high volume of pilots spanning creative, strategy, data and operations in pursuit of building the most effective program.

The engagement spanned 20 months and the end result for the client was a fully integrated program run by a newly recruited and trained in house team.

The results required true transformation by ensuring that the company developed necessary in house capabilities across operations, talent, content and measurement.

19

Recruited and Onboarded FTE's

5500

Influencer Activations

4B+

Total Views

50+

Viral Moments for the Brand

10x

ROI

20+

Markets Activated

Case StudyGlobal Fashion Company
ProjectContent Diversification and Channel Optimization

We partnered with a global fashion company to improve the effectiveness of paid media through content diversification and channel optimisation. We built the strategy and operating model, then led a 10-month execution phase producing channel-native paid assets designed specifically for the platforms they lived on.

By applying platform truths and content dynamics through a high-volume, test-and-learn approach, the new assets delivered incremental performance improvements and consistently outperformed standard brand and studio content.

3.6x

Improved Ad Recall vs Industry Benchmark

$4M

Incremental Revenue through 35 Day Test in 10 Markets

2x

Higher Lift in Fashion Perception

57%

Higher Omni ROAS