CULTURESENSE by ACU.
Real time brand influence.
Brands constantly evolve as the result of acting and reacting to what is happening around them. Continuously embedding technology to detect, plan and amplify third party influence. Propelling the brand by taking action in multiple shapes and forms across platforms and channels.
Providing an everlasting flow of
insight, influence and relevance.
Detect
Cultural sentiments by region/brand or influencer.
Map topics to social signals and trends.
Real time detection of social movements/events.
Name the 5 most discussed fashion trends right now in Paris.
Instant recognition of social hazards.
Flag unwanted influence.
Plan
Design creative concepts that outperform competition.
Cross region benchmarking - import/export best social practice.
Optimal mix of non overlapping influence.
Strengthened position in agent/artist negotiations.
Orchestrate pre-,launch and post launch brand influence
Track
Uptick in sales [what and where]
General sentiment metrics (across conversion funnel)
Territory with the highest/lowest engagement rates.
Triggers the specific uptick in sales of specific products.
Share of influence across social pre and post campaign.
Social perception pre and post campaign.
Play
Optimize influence in real time.
Abort ineffective partnerships.
Ensure integrated marketing across all socials.
Integrate products in ongoing campaigns.
Detect
Cultural sentiments by region/brand or influencer.
Map topics to social signals and trends.
Real time detection of social movements/events.
Name the 5 most discussed fashion trends right now in Paris.
Instant recognition of social hazards.
Flag unwanted influence.
Cultural sentiments by region/brand or influencer.
Map topics to social signals and trends.
Real time detection of social movements/events.
Name the 5 most discussed fashion trends right now in Paris.
Instant recognition of social hazards.
Flag unwanted influence.
Cultural sentiments by region/brand or influencer.
Map topics to social signals and trends.
Real time detection of social movements/events.
Name the 5 most discussed fashion trends right now in Paris.
Instant recognition of social hazards.
Flag unwanted influence.
Plan
Design creative concepts that outperform competition.
Cross region benchmarking - import/export best social practice.
Optimal mix of non overlapping influence.
Strengthened position in agent/artist negotiations.
Orchestrate pre-,launch and post launch brand influence
Design creative concepts that outperform competition.
Cross region benchmarking - import/export best social practice.
Optimal mix of non overlapping influence.
Strengthened position in agent/artist negotiations.
Orchestrate pre-,launch and post launch brand influence
Design creative concepts that outperform competition.
Cross region benchmarking - import/export best social practice.
Optimal mix of non overlapping influence.
Strengthened position in agent/artist negotiations.
Orchestrate pre-,launch and post launch brand influence
Track
Uptick in sales [what and where]
General sentiment metrics (across conversion funnel)
Territory with the highest/lowest engagement rates.
Triggers the specific uptick in sales of specific products.
Share of influence across social pre and post campaign.
Social perception pre and post campaign.
Uptick in sales [what and where]
General sentiment metrics (across conversion funnel)
Territory with the highest/lowest engagement rates.
Triggers the specific uptick in sales of specific products.
Share of influence across social pre and post campaign.
Social perception pre and post campaign.
Play
Optimize influence in real time.
Abort ineffective partnerships.
Ensure integrated marketing across all socials.
Integrate products in ongoing campaigns.
Optimize influence in real time.
Abort ineffective partnerships.
Ensure integrated marketing across all socials.
Integrate products in ongoing campaigns.
Optimize influence in real time.
Abort ineffective partnerships.
Ensure integrated marketing across all socials.
Integrate products in ongoing campaigns.